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工商管理碩士修計劃(MBA program)1908年誕生于哈佛大學,目前已有百余年的曆史。作爲一項被全球廣泛認可及推崇的精英訓練課程,每年有數以萬計的畢業生進入各行業幷領導著各自企業在全球商戰中逐鹿。權威數據顯示,世界500強中有超過50%的高管人員接受過MBA/EMBA課程訓練。事實證明,MBA始終是最好、最成熟的管理精英訓練項目。高質量的MBA教育是你縱橫商界的通行證。
   
香港亞洲商學院(HONG KONG ASIA BUSINESS COLLEGE)是經香港特區政府批准註冊成立的一所從事工商管理高層教育、學術交流及文化活動的教育機構。由亞商教育(香港)控股有限公司、香港亞洲商學院集團有限公司、中國卡通文化教育基金會投資集團有限公司及中國(香港)企業家協會聯合創立。香港亞商以傳統教學和遙距教學相結合見長,學員廣泛分佈于香港、澳門、臺灣、東南亞及中國大陸。立足香港,面向亞洲,學院為各地學子提供:MBA課程、EMBA課程、副學士、學士課程、高級文憑課程、國家(國際)職業教育等課程。香港亞洲商學院的地址位於香港上環,是香港金融、貿易、商業中心。
 
同時,香港亞商學分為美國史瑞福大學 (Stratford University)所認可。亞商畢業學員可直接申請修讀SU MBA學位,最高可免修六門核心課程。Stratford University是中國教育部所推薦的美國知名大學之一,列入國家教育部留學兼管網推薦名單。在美國,SU獲得包括美國聯邦教育部USAD、美國高等教育委員會CHEA、美國獨立院校教育認證委員會ACICS、弗吉尼亞州高等教育委員會等所認證,學曆獲得普遍認可。
     
招生對象:

香港亞商專科、本科課程面向內地招收具有中學以上文化程度;碩士課程招收具有大學以上文化程度,有志從事企業工商管理的在職人員。

課程專業:

人力資源管理專業;工商管理專業;財務管理專業;市場行銷管理專業;酒店管理專業;行政管理專業;物流管理專業。

核心課程

一、數據模型與決策

本課程包括統計學和運籌學兩部分的教學內容。
This course includes fundamental concepts of both statistics and decision theory. Statistics enables students to collect, process and analyze data. Decision theory concerns a collection of concepts and techniques for evaluating complex decision alternatives. This course provides an introduction to generic modeling techniques that can be employed to address this complexity. Topics studied include linear programming, decision analysis, mathematical programming, inventory theory, forecasting, and Markov decision processes.
 

二、管理經濟學

管理經濟學是一門應用經濟學,它以微觀經濟學為理論基礎,借助于決策科學和管理科學的各種方法和工具, 指導企業決策者高效率地配置稀缺資源,制定和實施能使企業目標得以實現的經營決策。管理經濟學的主要內容可分為經濟理論、優化方法和管理決策三部分。
This course studies the role of economic issues in the managerial decision-making process. It covers the concept of microeconomics and provides key analytical tools. Theoretical concepts are consistently motivated by real-world situational scenaries, and are explained within the context of real-world business applications.
 

三、財務會計

財務會計是運用專門方法記錄企業過去的交易、事項與情況,並以財務報表的形式將企業的財務狀況、經營成果和現金流量等信息傳遞給企業外部使用者的信息系統。
The course is to provide a basic understanding of published financial statements and of how such statements may be analyzed in order to draw inferences about the financial performance, position and viability of organizations.
 

四、生産與運作管理

本課程覆蓋企業生産與運作(制造業和服務業)的三個方面的內容:運作系統的設計、運作系統的運行、運作系統的維護和改進。
The purpose of the course is to provide an understanding of the role, objectives and activities of the operations manager. It provides knowledge and understanding of the concepts and techniques of operations management, equips students with the necessary skills for data analysis and builds confidence in working with mathematical techniques.
 

五、公司財務

公司財務包括投資決策、籌資決策、股利決策和營運資本決策等內容, 是關于資産配置、融資和資産管理決策的一門學科。
This course introduces the theory of corporate finance and the application of this theory to realistic problems in corporate financial management. Topics covered include financial markets and institutions; time value of the money; security and asset pricing; risk and return, etc. The course analyzes optimal financial policy on a firm level, under what conditions an optimal policy actually exists, and how the actual financial decisions of firms may be explained in theoretical terms.
 

六、營銷管理

包括以下的重要內容:市場分析與市場選擇;營銷策略及顧客價值管理;營銷策劃及案例分析。
This course is intended for those who wish to have an understanding further of the principles of marketing and to recognize its role as an important management function. The course includes market definition and conditions, marketing strategies, consumer value and satisfaction, the marketing mix, policies and plans, and decision-making. Case studies selected will study in detail the problems and processes o marketing, with a view toward the development of analytical techniques used in the marketplace
 

七、組織行為學

組織行為學是一個研究領域,它探討個體、群體、以及結構對組織內部行為的影響,以便應用這些知識來改善組織的有效性,強調的是與工作崗位、缺勤、員工流動、生産率、績效和管理有關的行為,其核心內容包括激勵、領導行為和權威、人際溝通、群體結構與過程、學習、態度形成與知覺、變革過程、衝突、工作設計、工作壓力等。
This course draws upon psychology, sociology and anthropology to examine the role of culture in the behavior of managers, employees, consumers, competitors and the community in business environment. Among the topics included are communication, motivation, change, group dynamics, stress, negotiation, interpersonal relationships, and decision-making.
 

八、人力資源管理

研究對象是人力資源獲得、培育、運用與保養的規律,其任務是為企業經理在完成企業既定目標的過程中有效地運用人力資源提供基本理論和方法。
This course aims to equip students with the knowledge, insights and skills needed to manage people effectively. The course addresses a range of human resource management practices and develops a criterial approach to the theory and concepts of organizational effectiveness and change management. Included are evaluation of national human resources, recruitment and remuneration systems, gender and ethnic issues, performance evaluation and reward, training and development, and policies.
 

九、管理信息系統

本課程的主要內容包括:信息系統革命,信息系統的戰略角色,信息系統與決策,計算機與信息處理,信息系統軟件,信息資源的管理,電子商務,知識的管理等內容。
This course aims to provide students with an introduction to planning, implementing and mai-ntaining an effective and efficient information service for an organization. Emphasis will be placed on the established conceptual framework as well as on the latest trends and developments in information systems. Through the integration of theory and practice, the course is intended to equip students with knowledge, methods, and awareness of the electronic revolution that increasingly shapes international business operations.
 

十、戰略管理

主要包括戰略管理的理念和實質、環境分析、戰略計劃、戰略實施和戰略控制幾大部分內容,注重理論和案例結合展開分析。
This course is designed to provide students with a deeper understanding of strategic management principles, theories and concepts. During this course, the student will learn how to develop mission statements, assess both the external and internal environments to determine organizational strengths and weaknesses. All materials are designed to provide valuable practical application of learned theories and concepts.
 

十一、商務英語

商務英語的教學目的是培養學生在商務,工商管理、經濟等領域綜合運用英語的能力。
The course aims to enable students to use English as a comprehensive tool in business, management and economic field. Through the study, students should be able to read English books and journals, and other materials in order to obtain information and to be familiar with newest development of the business world.  Oral and written communication skills are also established.
 

十二、管理溝通

管理溝通是許多著名中外商學院MBA培養核心課程之一,也是企業家和管理者培訓的重要組成部分。
Managerial communication is one of core courses in the MBA programs of many significant Chinese and foreign business schools, and it serves as a key training session of entrepreneurs and managerial leaders. This course aims to build on the oral and written communication skills through simulations in various managerial communication contests. The notion is emphasized that both academic learning and business practices are appreciated for shaping excellent managers in our new era. Some fundamental principles and practices of effective communication are covered both at the individual level and at the organizational level.
 

注:在實際教學中,我們會針對不同的學員對以上課程做少量調整,請以調整後之課程為標准。
 

學習時間:

大學起點學制18個月,中學起點學制24個月。最後兩個月撰寫論文報告。(學習時間依據個人修讀進度的不同略有變動)
  

招生狀況:

  • 香港亞商每年招生兩次,全年采取滾動式招生;
  • 目前內地已招收八個面授班級;一個遠程班,在讀學員約530位;(2016年数据) 
  • 遠程學員在補足相關學費後可轉讀面授班;
  • 全部課程通過教材及硬盤提供(100門視頻課程及電子版講義); 
  • 學院對申請者沒有年齡限制。往屆學生的平均年齡為32歲,年齡範圍從24歲到46歲;
  • 根據抽樣調查,亞商MBA畢業學員平均年薪約18萬RMB;
  • 學員所交學費已包含所有費用,院方不會另收取任何費用;
  • 可以根據學員的需要,銜接國內的國民系列本科或者碩士學位(詳情請聯系)。
            
         
    Tel:86-769-23120234   Fax:86-769-23120242      
    網址:www.sun37.com

          
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    提醒:香港亞洲商學院屬於香港企業所創辦的高等教育、遠端教育、高管培訓、研究生課程之學院,非普通高校性質。期望獲得大陸政府認可學歷的內地學員請勿報讀。


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